Calling attention to the notation of "Hanadama" To everyone in the jewelry industry (retail stores) who sell pearls to general consumers from JAPAN PEARL PROMOTION SOCIETY
http://jp-pearl.com/caution?fbclid=IwAR3xA6CFi_8VGpkgpfEjz9lUbIHnshDHR856TUHT5woG2jPCePpTeCk4pgo
In recent years, in the sale of Akoya pearl necklaces, the term "hanadama", which is important in the Japanese pearl industry, is being used in a way that is far from its original meaning. Originally, "Hanadama", which has been used for many years in the pearl industry, is a term that stands for "the highest quality pearls from Akoya beach", not the term used for commercialized Akoya pearls. .. In recent years, in the market, Akoya pearls of various qualities that have been commercialized without a unified quality standard as an industry are treated as "flower pearls", and "flower pearl appraisal" and "flowers" issued by a discrimination agency. Some of the so-called "pearl identification" are clearly different from the meaning of "hanadama" that has been used in the pearl industry for some time, and some identification agencies even use white pearls and black pearls. We use the name "Hanadama". In the current situation as described above, "pearl appraisal and discrimination" does not necessarily mean "the highest quality pearl", and "the highest quality pearl" is only given when "pearl appraisal and discrimination" is attached at the time of sale. Explaining that is undeniable as a lack of explanation to consumers, which can lead to misunderstandings and confusion for consumers and, in turn, to distrust Japan's Akoya pearls. Whether or not a pearl can be explained to consumers as "the highest quality pearl" and sold is a matter of awareness and responsibility as a pearl expert of each company that sells it, regardless of whether or not it has "Hanadama Pearls". Based on this, please take sincere measures so as not to deviate from the original meaning of "Hanadama" and damage the trust of consumers.
postscript:
In recent years, not only Akoya pearls, but also white pearls, black pearls, etc. have been found to have various terms and names other than "Hanadama" written on the certificate and identification book. It is a rule of the world jewelry industry that only diamonds are appraised grading), and terms and names without scientific data are not listed in the identification book. Regarding this matter as well, please take appropriate measures for each company and store that sells pearls.
Japan Pearl Promotion Association
Pearl Promotion Committee
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